If you’re looking for a partner who’s as invested in your brand’s growth as you are, you’ve come to the right place. I’m not just about the spreadsheets — I’m about the people, the brands, and the journey.

Who am I? I read Italian and Japanese at University of Wales, Cardiff achieving a 2:1 Hons which led to my career in retail. I was able to enjoy a wonderful career as a Senior Buyer and Retail Trainer at Debenhams for 15 years which is for the main part where I have gained my high calibre business skill set.

Retail has been my business since I graduated and I am passionate about building brands, supporting businesses and seeking out new business opportunities.

I’ve always had a bit of an obsession with problem-solving and growth. It all started when I first helped a small independent shop owner rebrand and take their business online. Watching their excitement as sales began to grow — that feeling of seeing a brand come to life — is what got me hooked.

Fast forward a few years, and now I help retail and e-commerce businesses of all shapes and sizes develop tailored strategies, streamline their operations, and scale with confidence. Whether it’s advising on the best tools, working through complex challenges, or offering hands-on support, I’m with you every step of the way.

What sets me apart? It’s the personal touch. I’ve worked with brands that are just starting out, and I’ve worked with established businesses looking to expand. But the goal remains the same: to create growth that’s sustainable, strategic, and — most importantly — real.

So, whether you’re at the starting line or already scaling, let’s chat and see how we can work together to build something brilliant. No jargon, no fluff — just real, practical support.